Evolution 19 – Highlights
We promised a cross-category drinks experience like no other when we orchestrated Evolution 18 in 2018. The Evolution revolution returned in 2019 and it saw us raising the stakes: double the size, double the fun…and games…literally. Over 600 on-trade professionals poured through the doors at SWG3 to experience an immersive drinks spectacle where world-class brand showcases and inspired activation were the key takeaways to trends driving the trade. There was not a gin in sight, whisky and rum taking centre stage among a line-up of over 60 brands including Glenfiddich, Monkey Shoulder, Woodsman, Old Pulteney Glenmorangie in the Whisky room and Bacardi, Dead Man’s Fingers, The Kraken, Sailor Jerry and Havana Club in the Rum Shack. The beer yard saw Scottish indy craft beer stalwarts Innis & Gunn, Brewdog, WEST and Fallen rub shoulders with international brewmasters Asahi and Pravha. The Raw and Unfiltered Wine section spotlighted the best in natural wine from our portfolio: Amisfield, Caiarossa, Sacred Hill and more demonstrating how good wine can be with minimal intervention.
If you were unlucky enough to miss the event, you can watch the highlights in the video below.