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Evolution 20…at a distance

October 8, 2020 Blog

Since 2018, Inverarity Morton welcomed Scotland’s bartenders to Glasgow and showcased an innovative and diverse brand activation experience at Finnieston’s  SWG3.  Our Evolution event was the first of its kind in Scotland in 2018 and in 2019; we delivered another show stopper with attendance from around Scotland. 

As 2020 would have it, we unfortunately had to rethink this year’s event. We had to retire the Monkey Shoulder cement mixer. It was a fond farewell to Wine and Tantrum Doughnuts.  Glenmorangie’s Geraldine the Giraffe was back to roaming to Serengeti and the Smokehead Motorcycle was back in the garage. Sadly, it was a time to say “see you soon” to our Tiki Bars and the big East vs West Bartending competitions.

 

 
 
 
 
 
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Last year we had 600 on-trade professionals pouring through the doors at SWG3 in Glasgow to experience an immersive drinks spectacle where world-class brand showcases and inspired activation were the key takeaways to trends driving the trade. This year we are unfortunately unable to do the same. But we do have something up our sleeves to mark the occasion. WATCH THIS SPACE. ⠀ #cocktail #cocktails #bar #drinks #bartender #drink #mixology #cocktailbar #gin #drinkstagram #food #wine #mixologist #instagood #bartenderlife #barman #beer #drinkup #happyhour #party #cheers #alcohol #cocktailsofinstagram #craftcocktails #vodka #cocktailtime #rum #bartending #bhfyp

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This year, we decided that the bartenders of Scotland had endured a painful few months (to say the least) and, as a note of gratitude for their attendance last year, we sent out our Evolution 20 box to our customers who had manged to attend.  Each box was hand packed with samples from Molson Coors, WEST, Hendricks, Auchentoshan, Highland Park, Laphroaig, Grey Goose, London Essence and Arbikie along with single serve wine from Inverarity Morton in the hope that a taste of Evolution was better than no event at all.

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Last year we had 600 on-trade professionals pouring through the doors at SWG3 in Glasgow to experience an immersive drinks spectacle where world-class brand showcases and inspired activation were the key takeaways to trends driving the trade. This year we are unfortunately unable to do the same. But we do have something up our sleeves to mark the occasion. WATCH THIS SPACE. ⠀ #cocktail #cocktails #bar #drinks #bartender #drink #mixology #cocktailbar #gin #drinkstagram #food #wine #mixologist #instagood #bartenderlife #barman #beer #drinkup #happyhour #party #cheers #alcohol #cocktailsofinstagram #craftcocktails #vodka #cocktailtime #rum #bartending #bhfyp

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As our trade continues to carefully navigate the current Covid landscape, we continue to wish our customers well and hope that the Evolution 20 ignited a little bit of creativity and hope for the future. Evolution will be back but until then, we’ll keep you up to date with innovative ways to adapt and overcome the current climate.